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The Big Trip - Hyundai
Australians don't think EVs can handle the long distances we travel across our big country. To launch Hyundai's EV and Hybrid range, we brought two of Australia's favourite past times together, road trips and reality TV. The four part series, which aired on Thursday nights at 8:30 on Channel 7, was an instant hit, winning its time slot in prime time. So much so, Channel 7 have asked for a second season.
Our show was complemented by an integrated campaign, with brand and model ads designed to strengthen the connection between viewers and Hyundai.
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