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Hyundai Retail - Game On 

Hyundai asked us to tap into the winter sport season to promote their latest retail offers. Rather than use a big budget brand ambassador, we tapped into amateur sport. The first spot is based on my experiences with parents who all believe they have the next Fowler or Messi. The second spot is based on 20 years of getting in halftime huddles while playing rugby. Note: The client loved them so much, they pulled a brand ad that was meant to play during State of Origin in place of these. 

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