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Play Away
While you're stuck reading this blurb, someone's on a Carnival Cruise having a tonne of fun. We relaunched Carnival Cruises by inviting Aussies to come onboard and discover the fun they're missing out on. Rather than your typical cookie cutter cruise line campaign, each ad used a personalisation at scale approach, allowing us to focus on one experience. Each piece of dialogue or copy was crafted to fit the media format, placement, TV show and time of day with over 20 TVCs and 100 bespoke assets in total (more to be released throughout 2026).
Role: CD
Carnival_30_RADIO_Sonya_Bumper_REV_Broadcast Mix_251125 copy
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